The SIP Forum's SIPNOC 2026 conference centered on two linked problems: restoring trust in phone calls and finishing the move to all-IP networks. In an October 27 recap, TNS vice president Jim Tyrrell said sessions kept returning to provider accountability, STIR/SHAKEN effectiveness, call authentication, Know Your Upstream Provider requirements and Robocall Mitigation Database compliance, all aimed at removing bad actors from the voice network.
Branded calling, which shows verified business information on the recipient's screen, was highlighted as a way to help people recognize legitimate calls, along with spoof protection against unauthorized use of business phone numbers. AI came up on both sides of the fight. Speakers warned that it is accelerating the speed and sophistication of fraud attacks, while carriers are increasingly using predictive call analytics to spot suspicious patterns. On the network side, panels discussed the TDM-to-IP transition and the Agreement-less IP Interconnection over the Internet (ALIII) proposal from the SIP Forum and ATIS.
If your customers don't answer, the best phone system in the world doesn't help. Calls flagged as "Spam Likely" cost businesses appointments, collections and sales. When choosing a hosted business phone system, ask whether outbound calls are signed with STIR/SHAKEN at the highest attestation level, whether branded caller ID is available, and how the provider protects your numbers from spoofing.
Allied Voiceworks includes STIR/SHAKEN trusted caller ID on our AI-powered hosted phone platform for businesses in Boerne, San Antonio and the Hill Country. Request a quote or download our business phone brochure.
Source: TNS
